The Para-Rigger

http://www.cbsnews.com/news/1996-man-sues-pepsi-for-not-giving-him-a-harrier-jet/

The campaign was simple, reported CBS News correspondent John Blackstone. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or - for 7 million points - a Harrier Jet.


More here:
https://en.wikipedia.org/wiki/Leonard_v._Pepsico,_Inc.